Welcome to Luxnarr ("Luxnarr," "we," "us," or "our"). These Terms and Conditions ("Terms") govern your access to and use of our website at luxnarr.com (the "Site") and all associated services, audits, strategies, software, and deliverables provided by Luxnarr (collectively, the "Services").
By accessing our Site, requesting a quote or audit, or engaging Luxnarr for services, you ("Client," "User," or "you") agree to be bound by these Terms. If you do not agree to these Terms, you must not access our Site or use our Services.
1. Nature of Business & Service Description
Luxnarr operates as an autonomous AI Engine Optimization (GEO / Generative Engine Optimization), Answer Engine Optimization (AEO), and digital visibility advisory firm. Our Services include, but are not limited to:
- Online visibility and search engine audits.
- Real-time competitor tracking and LLM intelligence.
- Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategy.
- Digital PR, authority engineering, web development, AI chatbot integration, and digital advertising advisory.
2. Third-Party AI Engine Disclaimer & Best-Effort Basis
- Independent Third-Party Platforms: Luxnarr optimizes visibility across third-party artificial intelligence engines, large language models (LLMs), and search platforms, including OpenAI (ChatGPT), Google (Gemini & AI Overviews), Perplexity AI, Anthropic (Claude), and others.
- No Guarantee of Specific Outputs: Third-party AI platforms autonomously update their algorithms, parameters, crawling indexes, and response generation mechanisms without notice. Consequently:
- Luxnarr provides all optimization, advisory, and audit services on a best-effort and consulting basis.
- Luxnarr does not guarantee specific, permanent, or absolute ranking placements, citation guarantees, or exact response outputs within third-party LLMs.
- No Endorsement or Affiliation: Luxnarr is an independent service provider and is not officially affiliated with, endorsed by, or sponsored by OpenAI, Google, Perplexity, or Anthropic.
3. Engagement, Statement of Work (SOW) & Payment Terms
- Service Agreements: Specific deliverables, timelines, retainers, and fees for engaged clients will be governed by individual proposals, invoices, or Statements of Work (SOW) issued by Luxnarr.
- Fee Structures: Services may be billed under one-time audit fees, recurring monthly/annual/quarterly retainers, or Statement of Work (SOW) issued by Luxnarr.
- Invoicing & Payments:
- All payments are due according to the schedule specified in the invoice or SOW.
- Late payment may result in immediate suspension or delay of active optimization work and audit monitoring, and late payment can cause penalty charges according to usage such as time, money, manpower, visits, etc.
- Refund Policy: Unless explicitly agreed upon in a written contract signed by Luxnarr, all audit fees, setup costs, and consulting retainers are non-refundable once work has commenced.
4. Intellectual Property Rights
- Luxnarr Intellectual Property: Luxnarr retains all rights, title, and interest in and to its proprietary methodologies, audit frameworks, tracking algorithms, reporting formats, website design, trademarks, and code base.
- Client Deliverables & Data: Upon full payment of all applicable fees, the Client receives a non-exclusive, non-transferable license to use the final audit reports, custom content, and strategic deliverables created specifically for the Client's internal business use.
- Client Trademarks: The Client grants Luxnarr a non-exclusive license to use the Client’s name, logo, and brand marks solely for the purpose of performing the Services and, unless agreed otherwise in writing, displaying the Client as a case study or reference partner.
5. Confidentiality & Non-Disclosure
- Confidential Information: Both parties agree to protect and keep confidential any non-public business information, proprietary data, visibility telemetry, customer lists, or proprietary tools shared during the course of the engagement.
- Audit Telemetry: Initial visibility requests submitted via our Site are kept strictly confidential and will never be sold or shared with external third parties.
6. Client Responsibility & Acceptable Use
- Accurate Information: You agree to provide true, accurate, and complete brand information when requesting a quote or visibility audit.
- Prohibited Activities: You agree not to:
- Misrepresent your organization or attempt to audit brands without proper authority.
- Attempt to reverse-engineer, decompile, or copy Luxnarr’s site code or tracking software.
- Use our Services for unlawful purposes or in violation of applicable laws.
- Confidential Agreements: You agree not to share any confidential agreement papers or documents provided by Luxnarr side, otherwise legal action may occur.
7. Limitation of Liability & Indemnification
- Limitation of Damages: To the maximum extent permitted by applicable law, Luxnarr shall not be liable for any indirect, incidental, consequential, special, or punitive damages, including loss of profits, revenue, data, or business opportunities arising out of or in connection with the Services or Site.
- Cap on Liability: In no event shall Luxnarr's total cumulative liability exceed the total amount actually paid by the Client to Luxnarr for the specific service giving rise to the claim during the preceding three (3) months.
- Indemnification: You agree to defend, indemnify, and hold harmless Luxnarr from any claims, losses, liabilities, costs, or expenses (including reasonable attorney fees) arising from your breach of these Terms or misuse of our Services.
8. Term and Termination
- Termination for Convenience: Either party may terminate an ongoing retainer service according to the notice period specified in the applicable SOW or invoice (typically 30 days written notice).
- Termination for Breach: Luxnarr reserves the right to immediately terminate or suspend access to Services or website forms in the event of non-payment or breach of these Terms.
9. Governing Law & Dispute Resolution
- Jurisdiction: These Terms and any disputes arising out of or related to them shall be governed by and construed in accordance with the laws of India, without regard to conflict of law principles.
- Dispute Resolution: In the event of any claim or dispute, the parties agree to first attempt resolution through good-faith informal negotiations. If unresolved, the dispute shall be submitted to the exclusive jurisdiction of the competent courts located in India.
10. Modifications to Terms
Luxnarr reserves the right to update or modify these Terms at any time without prior notice. The updated version will be indicated by an updated "Last Updated" date at the top of this page. Continued use of our Site or Services after any changes constitutes your acceptance of the new Terms.
11. Contact Information
If you have any questions or concerns regarding these Terms and Conditions, please contact us at:
